L’Oreal Collection Exclusive Pure Reds: Just SWOON.

I don’t know what’s been in the water but drugstore beauty brands are really upping their game — who’s thankful?! Sure I’m a sucker for luxe packaging but if the quality of the product is there then I’ll enjoy every sweep of colour they have to offer. L’Oreal’s celeb collaborations have been OK up until this stunning set of shades hit the shelves — the Collection Exclusive Pure Reds are make up candy.

Read more to find out which three of the five shades are my favourite…

loreal pure reds exclusive lipsticks

{L’Oreal Pure Reds}

Black and gold packaging envelops a creamy, matte formula of lipstick. My favourite kind of formula. Pretty luxe for drugstore though, I have to say.

loreal pure reds collection review lipstick swatches

{Vibrant colours}

Check out the pigment on these babies…that’s only one sweep! From left to right theres; Doutzen (orange), JLo (deep red), Frieda (bright fuchsia), Laetitia (deep burgundy), Blake (orange red).

I want these three shades to never, ever run out.

loreal leatitias red pure reds lipstick swatches


I love deep shades — especially at this time of year. This shade is burgundy red that’s perfect for every skin tone. Worried it’ll be too dark on your fair skin? Simply warm up your complexion with a summery bronzer.

leatitias red loreal pure reds lipstick

{Laetitia with Blake nails}

I loooove this shade with Blake’s dark purple nail.

pure reds collection blakes nail polish

{Blake Nail Polish}

Here’s that nail goodness I spoke of close up.

freida's red swatch


I haven’t worn a good fuchsia shade in a while now — needless to say that’s changing today. This creamy beauty goes on so smooth and offers a show-stopping lip that will truly have your gfs asking what it is.

frieda's red loreal pure reds lipstick

{Feminine Frieda}

blakes red loreal pure reds lipstick swatch


At first I couldn’t quite decide between JLo and Blake but this true red beat the blue-red and Blake won. This shade looks so prestige on I wouldn’t believe it was L’Oreal — game changing formula, ladies.

blake'sred loreal pure reds lipstick

So on-fire I wanna eat it!

loreal pure reds collection review

{Five perfect lippies}

Did you manage to pick any of these up? Let me know which shade!

Twitter: @remagouyez IG: @theburgundybook


Leave a Reply

Your email address will not be published. Required fields are marked *